Values of Today's Parents

School Uniforms That Align With The Values of Today’s Parents

As millennial parents become increasingly eco-conscious, there is a growing demand for sustainable and ethical school uniforms. Here we explore greenwashing in education and the benefits of adopting school uniforms that align with the values of parents.

The Warrior Academy: Instilling Social Responsibility in Students

Sebastian Bates, Founder of the Warrior Academy, teaches children that they can and should make a global impact. By focusing on confidence, conduct, and concentration, he aims to instill a strong sense of social responsibility in every student. This mindset shift plays a crucial role in sustainability, empowering young leaders to make a change in the world.

Values of Today's Parents

The Arbor School: An Ecological Education for Children

The Arbor School in Dubai prioritises a child’s connection with nature and develops their eco-literacy. It’s an excellent example of an institution that aligns with the values of eco-conscious parents. By adopting a child-led philosophy, the school encourages students to explore problems and discover solutions for themselves, fostering a greater sense of citizenship and environmental awareness.

Eco-friendly Uniforms: A Step Towards Sustainability

Sebastian Bates is keen to switch to the eco-friendly uniforms designed and produced by Kapes. These uniforms are made from sustainable materials, reducing the environmental impact of traditional school attire. By offering alternative choices to parents, Kapes is catering to the growing demand for environmentally responsible products.

The Benefits of Uniforms for Parents and Children

School uniforms provide several benefits, including promoting a sense of pride and community among students. They simplify getting ready for school and can potentially increase focus on studies by eliminating distractions related to fashion. By adopting uniforms that align with the values of eco-conscious parents, schools can create an environment that fosters both learning and sustainability.

Supporting Education and Sustainability Worldwide

At Kapes, the mission goes beyond creating eco-friendly uniforms. For every uniform sold, Kapes provides a free uniform to a child in need in Africa, helping to keep children in school and pursue their educational qualifications. This commitment to putting people and planet first is part of Kapes’ dedication to sustainable development.

Uniform Distribution: The Impact on Attendance and Education

Research conducted by the World Bank, Harvard University, and Yale University found that uniform provision reduced school absenteeism in Kenyan communities by 44% for the average student, and 62% for students who did not previously own a uniform. The positive impact of receiving a uniform was slightly larger for girls and younger children. By providing uniforms and supporting education, Kapes aims to promote sustainability and help marginalised communities lift themselves out of poverty.

Teaching Children to be Global Citizens

By partnering with Kapes, schools not only provide students with uniforms that are better for them and the planet, but also teach them to be global citizens. To find out more about how you can play your part, contact us.

Benchmark Your School Uniform’s Sustainability

Ready to assess the sustainability of your school uniforms? Take our E.A.R.T.H School Uniform Sustainability Scorecard and discover how your school scores in 5 key areas. In under 3 minutes, you’ll answer 20 quick-fire questions about your uniform, helping you identify opportunities for improvement.


What is greenwashing in education?

Greenwashing in education refers to the practice of misleading consumers about the environmental benefits or sustainability of a product, service, or institution. In the context of school uniforms, greenwashing might involve a company claiming that their uniforms are eco-friendly without providing any evidence or making meaningful changes to their production process.

How do eco-friendly uniforms differ from traditional uniforms?

A: Eco-friendly uniforms are made from sustainable materials, such as organic cotton, recycled polyester, or other environmentally responsible fabrics. They are produced with reduced energy consumption, water usage, and waste, making them a more sustainable alternative to traditional school uniforms made from non-sustainable materials.

Why is it important to choose a school that aligns with the values of today’s parents?

Choosing a school that aligns with the values of eco-conscious parents ensures that children receive an education that prioritises sustainability, environmental awareness, and social responsibility. This approach helps to foster a generation of students who are more likely to make positive global impacts in the future.

How does Kapes support education and sustainability worldwide?

Kapes supports education and sustainability by providing eco-friendly school uniforms and committing to give a free uniform to a child in need in Africa for every uniform sold. This initiative helps to keep children in school, promotes sustainable development, and encourages global citizenship.

What are the benefits of adopting school uniforms for students and parents?

Adopting school uniforms can promote a sense of pride and community among students, simplify getting ready for school, and potentially increase focus on studies by eliminating fashion-related distractions. Uniforms that align with the values of eco-conscious parents also contribute to a more sustainable and environmentally responsible school environment.